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About The Founders

The entrepreneurial journey of a mother-daughter duo in the skincare industry is a heartwarming tale of creativity, collaboration, and family bonds driving business success. We embarked on our entrepreneurial endeavor with a shared passion for skincare and a vision to create a line of products that catered to diverse skin types and needs. Combining the wisdom and experience of the mother with the fresh perspective and innovation of the daughter, they navigated the competitive beauty market with resilience and determination. Their commitment to quality, authenticity, and customer satisfaction set them apart, garnering a loyal following of customers who resonated with their brand story.

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Apparently we had reached a great height in the atmosphere, for the sky was a dead black and there a stars.
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With all his cruel ferocity and coldness there was an under of something in Tars Tarkas which he seemed ever battling to subdue. Could it be a of some human instinct come back

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With all his cruel ferocity and coldness there was an under of something in Tars Tarkas which he seemed ever battling to subdue. Could it be a of some human instinct come back.

400+

Sales on First Month

1 MILLION +

Web Pages Created by Users

500 K +

Customers Served Around The World

PURPOSE

Our mission

Most journeys start with a series of questions. For us they were: why are we paying so much for razors? Why are so many of us (a third of women to be exact) using men’s razors? Why can’t we find razors without animal ingredients in them? We were confused. The campaigns showing girls in white bikinis shaving already hairless legs didn’t have the answers were looking for. Our interviews with hundreds of women on their shaving and habits made it clear we weren’t alone. That was all needed to start going to the bottom with overlooked shaving glitch. All of that led to the birth of Estrid — a fierce and female-focused.
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